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Research papers

A day in the life...

Engagement is not just something that distinguishes one media vehicle from another. It is not just that one magazine offers more engaged readers than another.This research indicates that consumers have experiences with ads in the same way that they...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Britta C. Ware, Bobby Calder, Edward Malthouse, Judy Bahary
June 1, 2008
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Citation

Ware, Calder, Malthouse and Bahary (2008a, June 01). A day in the life.... ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/a-day-in-the-life-